The “Golden Apricot” film festival has started with a ritual of blessing the apricots for three years now. During this festival, Armenia invites famous film producers to Armenia and treats them with apricots-something that is never subject to political, social and economical changes. The presentation and the opening ceremony of the “Golden Apricot” festival was organized in the Charles Aznavour square in Yerevan. There were well-known film producers, young people, red carpets and bright colors in the square. Although the opening ceremony is considered the most important event of festivals, however this time, there is more emphasis will be on the 114 films, which will be shown throughout the week. According to president of “Golden Apricot” festival, film producer Atom Egoyan, you have to go to either Venice or Cannes to watch most of the films.