The “Golden apricot” film festival will kick off on July 10 and it’s already dealing with serious problems. According to Susanna Harutyunyan, all broadcasts of the festival, except some short news broadcasts, will feature the “VivaCell” advertisements. “VivaCell” is the general sponsor for the festival. What we don’t know is just how much “VivaCell” is sponsoring because the festival organizers say that it’s confidential. We wonder why the organizers of the festival are so curious about this company. If you want to take an interview from the participants of the festival, you will have to either advertise “VivaCell” company or give them 150 copies of the edition of your newspaper. It turns out that now sponsors are more important than the films presented at the festival.
