Animator Robert Sahakyants is certain that there’s a code for each name.
“If a Armenian soccer team wears uniforms with the name “Phoenix” on it and it’s hard to pronounce for the players, then the team won’t play that well. If the team’s name is “Ararat”, then the players play with pride. But when the team’s name is the name of an oligarch, for example “Mika”, it’s obvious that the team players feel like they’re being played by their oligarch. It’s a good thing that they didn’t call Mika “tomato” when he was a child, otherwise we would have “tomato” gas stations, “tomato” teams and “tomato”-airlines.