According to information received from various sources, in the natural water market of Armenia the Jermuk Group company is literally trying to shut down all the small companies that compete in the market.
For example, recently in the market of natural water the hydrogenated water of the company Arar has become noticeable. This has essentially decreased the sale of Byuregh water of the Jermuk Group. We mean the water tanks over five liters. The Byuregh label that has been produced since 2001 is produced in plastic and glass bottles and recently it has been produced in big gallons. Unlike Byuregh Arar company appeared in the market later; approximately a year ago and has certain reputation in the market. Arar company doesn’t circulate any commercials and doesn’t hold PR actions. However, in the opinion of the experts of this sector it has occupied an essential role in the market with its qualitative characters. As of Byuregh, then everybody knows that Jermuk Group spends enormous amount of money on the elite commercials of Byuregh and includes the stars to show business in those. Thus, in the market of natural water a tense struggle has broken up, as a result of which the owner of Jermuk Group, NA MP Ashot Arsenyan is trying to use his levers. In particular, according to this information, he had asked the NA MP Sashik Sargsyan for help. Also, let us mention that Arar company has two owners, one of who, according to our information, works in the customs committee of Armenia. Days ago, the latter was ordered to cease the operation of production in big gallons. Yesterday we tried to stay in touch with the management of Arar company and find out what is going on in fact. The phone number of the company posted on their website now belongs to Byuregh company. So when we called it was the Byuregh company to answer. The receptionist answered that this is the phone number of Arar but the consumers of Arar are already served by the Byuregh company. The person, who we were talking to (by assuming that we are an Arar consumer) that Byuregh promises a surprise to the ones, who’d buy a tank of 19 liters. To our question as how long has it been that Byuregh answers the calls of Arar the receptionist said, “one week.” By the way, she was explaining in a quite pleasant voice the privileges of Byuregh that the company offers to the customers of Arar. Thus, we can assume that the office of Arar belongs to Byuregh. According to reliable sources the devices of Arar with 5 and more liters were confiscated by Jermuk Group. The thing is that Arar has given the opportunity to its customers to get the devices on credit. Therefore they have been in change of freezing devices as well. According to our information the freezing devices of Arar are now in sale by Byuregh company and the price offered is four or five times cheaper than before.
By A. Muradyan